Sarah Jessica Parker to Launch Wine Brand This September
Sarah Jessica Parker is the latest Hollywood celebrity to get into the wine business. The actress launching her Invivo x SJP sauvignon blanc in September. The brand’s website reads:
This New Zealand Sauvignon Blanc was made to a special blend created by Sarah Jessica Parker with the fellas at Invivo. The result: a tropical style with a smooth and long finish. A versatile wine that’s great with food or on its own.
As a passionately creative person, Sarah Jessica Parker has also been instrumental in both naming the wine and designing the label. The X and the comma directly after it, is an intentional and personal touch, referencing her signature email and Instagram post signoff: “X, SJ.”