LaTavia Roberson Embraces Her Destiny With Alex and Ani & Roberson Sports Management
The weather is unpredictable in Dunwoody, Georgia a popular suburb of Atlanta, but upon arrival to Alex and Ani’s newest location at Perimeter Mall, there’s a table set up with a bouquet of flowers where a meet & greet has already taken place.
It’s close to the end of the event and LaTavia Roberson is on her cell phone and appears to be closing a business deal, admiring a case filled with Alex and Ani jewelry assisted by their amazing staff and multitasks entertaining her delightfully energetic daughter Lyric. Her Manager Henry Braxton of Premier Global Management, a tall gentleman who could easily be her bodyguard, stands by making sure everything runs smoothly keeping an eye on LaTavia and her mini me.
Upon meeting Roberson, her beautiful brown eyes are of note followed by a perfect messy blonde highlighted bun and a smile that is warm and genuine. A purposeful gaze at her nails give prominence to a stack of sparkling Alex and Ani bangles worn on her wrist then whisper a story of sublimity before she even says a word. She has an aura of strength, resilience and ambition that is captivating.
Her accolades are respected from past to present. As one of the original members of Destiny’s Child, she has sold over 25 million records, garnered two Grammy Awards, three Soul Train Music Awards and eight Billboard Awards.
She wasted no time in talking about her excitement as a brand ambassador for Alex and Ani and what she adores about their pieces:
“I love Alex and Ani because every piece of jewelry in the store means something. I love coming and getting people’s names read for the numbers and I love giving everybody gifts. It just symbolizes so much. I love my bangles and I’m just adding on to them. Even down to the candles… to the earrings…everything just means something and I love things with a purpose, because I believe that at the end of the day we all do serve a purpose.”
Roberson has served as a fresh face and personality for the brand since last year, visiting Atlanta’s Lenox Square and newest Perimeter Mall location, which celebrated its grand opening in early November 2018. Fans have enjoyed autographs, photos and Roberson’s Houston charm, which will likely be making its way to the Ponce City Market location in the near future.
According to Forbes, Alex and Ani founder and CEO Carolyn Rafaelian, an American-Armenian started the brand in in her father’s factory Rhode Island basement in 2004 and transformed it into a billion-dollar business. The newest collections include magnetic bracelets and necklaces and the nostalgic Vintage Sixty-Six with retro-chic designs.
The connection for Roberson is clear. She too has her own accomplishments and goals as a businesswoman that are rooted in reinvention of herself. She has moved beyond music and has found her niche. “I actually just got my sports management license. I’ve been working at this for like over a year and a half. She shared the news of her publication, Slugfest Magazine that just launched and is available at Amazon and other major book retailers.
Her latest business endeavor is one that she speaks of with great enthusiasm and pride. “It’s Roberson Sports Management; I am the CEO,” she said. Partnering with boxing legend Roy Jones Jr. along with venture capitalist and Vice President Alfred Adams, she has a solid foundation. I am the first African-American female in history to ever manage a boxer.” This is a new level of success for the CEO who is also a motivational speaker, radio host, actress, author and self-proclaimed ‘Diva’ that will soon gain her recognition around the world.
When asked how she got into boxing, it was clear that this path was part of her purpose. “I’ve loved boxing since I was like three and then to get the opportunity it’s just been amazing. So I’ve just been taking this under my wing. I’ve signed two boxers and I’m about to sign my third one next week,” she said. Roberson successfully balances being a mother, boss, managing boxers, running a magazine, conducting interviews, and attending boxing matches when time permits.
Her new chapter is just beginning and it is very inspiring being a first as an African-American woman in a male dominated industry, especially boxing. “I just have some wonderful people to partner with me on this and to jump on board, so I am truly blessed,” she said.
You can follow Roberson’s journey as it unfolds via her social media, website and magazine. Check out your local Alex and Ani to stay abreast of their campaigns.