Beyoncé Signs ‘Multi-Layered’ Deal with Adidas for Apparel and Sneakers, Will Re-Launch Ivy Park
Adidas announced this morning that the company has signed Beyoncé to what’s being described as a “multi-layered” deal. According to CNBC’s Jess Golden, Beyoncé will become a creative partner for the brand which will include the launch of signature sneakers and apparel. She’ll also re-launch her Ivy Park line.
“This is the partnership of a lifetime for me. Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader,” Beyoncé said in a press release.
We can’t wait to see what they come up with!